I will take you home!
Deliverables
Branding, Visual Identity, Concept Album and Singles
Client
KOOOKAMS
Koookams is an Iranian band that started as street performers. They are sharing stories of oppression, silent suffering and happiness of Iranians in their songs. Koookams is more than just sharing and singing — their music gives voice to experiences listeners deeply relate to, especially those who struggle to express their own stories. Their songwriting, advocacy, and empathy set them apart in a music industry crowded with trend-driven imitation. They blend fresh eastern influences with traditional and modern Iranian sounds, creating a bridge between Iranian and Western music.
Year
2025–2026
Role
Art Director & Brand Designer
Familiar, Yet Undefined
Making music in Iran comes with a great number of constraints from the government. Iranians have to filter themselves in order to release their art for the public. Koookams was a familiar and respected name, a presence felt throughout the community. However, for all their recognition, they still hadn't found a unique voice or a clear brand—a necessary ingredient to truly elevate their status and stand out in the crowded music market.
A Musical Vessel
Koookams is a musical vessel designed to resonate with people's stories, making them feel heard and powerful. It encapsulates those nostalgic, emotional moments—where you might be dancing one moment and shedding tears the next. Ultimately, Koookams aims to ensure representation and connection through shared musical experiences.
SOUND OF UNTOLD STORIES
Koookams rebels against oppression, untold stories, and repetitive modern music. Their identity features bold, rule-breaking Farsi and English serif typography (سرکش). This foundation supports expressive elements like icons and illustrations. Koookams' activist spirit is highlighted by strong Farsi serifs (سرکش), which resemble the extended "arm" of the English K.
